LUMS Research × Microsoft

(2007, Lancaster and Reading, UK)

Lancaster University Management School applied research projects for Microsoft.

Identified a new product-market opportunity for Microsoft Dynamics Retail Management System (RMS). Developed an award winning D2C strategic and market-driven insights for high-street labels, fashion outlets, distribution centres, and warehouses in the UK, to benefit from real-time stock, order management, and quicker customer delivery to embrace the e-commerce and digital era.

Applied research in association with UK Government e-Envoy (LGA & IDeA) to study the gov IT infrastructure for public accounting and develop a new B2G shared services model for the UK Gov. Created an innovative strategic and knowledge framework with a collaborative approach for all the gov departments to offer integrated services to the citizens of UK. Authored a white-paper for technology and market implementation with a scalable model applicable to other countries (Europe, Mexico and Turkey).

CONTINENTAL RESEARCH

(2007, London, UK)

Market Researcher for public sector clients and MNCs in the UK. Received extensive training in market research techniques. Conducted market surveys, data gathering, and insightful reports for strategic and technologic decisions.

Recognised with the Premier Researcher award for contributions and performance.

The organisation was taken over by the BVA- BDRC Research and Consulting group, which is now a part of Ipsos, following its acquisition in June 2025.

Oracle

(2008–09, Bengaluru, IN)

Consultant for B2B Channel Marketing strategies and business development for ISV and OEM channel partners based in the US to integrate with Oracle database and middleware.

Spearheaded the SaaS for ISV campaign to enable ISVs transition to On Demand using Oracle technology. Mentored and trained new team members on ISV LOB and Siebel CRM On Demand.

Recognised and awarded the Oracle Hall of fame, MVP, and the Annual Superstar’09 awards for outstanding performance and credibility across verticals.

Fidelity

(2010–14, Bengaluru, IN; and Boston, Smithfield and Raleigh, US)

Founding member of Web 2.0 media research and data analytics vertical as the first senior analyst in IN along with the strategic team members in the US.

Formulated KPIs, established benchmarks, new industry practices, competitor analysis, and actionable insights for Web 2.0 fintech digital interactions and social media strategies.

Developed multiple customer engagement and interactive experiences working alongside Fidelity Labs members and software development teams.

Mentored, trained, and implemented measurement, analytics, social listening and sentiment tools building the foundation for the Web 2.0 research and analytics team for all the years to come.

Recognised and received several awards for insightful projects, thought leadership, and domain expertise.

3C4M // 3RD CROSS 4TH MAIN

Consulting & Collaborations (2009-10, 2014-21)

Consulting practice briefly between 2009-10 with multiple clients across Eco-sustainable living, Hospitality, Arts, Culture, and B2B client management services. Reinstated in 2014 expanding to the startup collaborations, proprietory research, insights, and solutions. Later rebranded to Nanda & Karma in 2018.

Social Networking

Budsrate, Co-founder (2014–15)

Q&A polling mobile app amongst buddies, a micro social media app to rate on questions and assist to make quick decisions. (Bengaluru, IN)

AEION EGE, COO (2015–18)

Arts and Entertainment Information Network (AEION) of Elephant God Enterprises (EGE), founded by Just Dial co-founder and family (Mr. and Mrs. Ramani Iyer). A social and professional network for artists and theatre ticketing software. Served as the COO and a founding team member of 4, responsible for the design-development-product-market fit, media solutions, building a scalable platform along with a mobile app, hiring and managing 45+ members, of which 25+ were in-house tech developers, designers, and 20+ were outsourced tech developers, thereby setting up the organisation and the platform strategies. (Bengaluru, IN)

Healthcare VR COLLABS

Neuro Health (2018)

Explored a proof of concept (POC) solution with Neuropsychologist Dr. Jwala Narayanan, Manipal Hospital, for a VR gaming solution to assist patients with cognitive rehabilitation in non-progressive disorders. (Bengaluru, IN)

VR Surgery (2020)

A POC of a VR visor with a protective headset shell for surgeries and healthcare diagnosis, in collab with Dr. Sonal Astana, a lung specialist and surgeon at Aster Group Hospital, VR experts and IoT developers. (Bengaluru, IN)

INTEGRATED CONSULTING

Pikky AI (2019–20) 

Personalised conversational AI food recipe and F&B order mobile app. (Chicago, US)

Orteq AI (2020–21)

Personalised B2B tech app choices assisted by AI. (New York, US)

Other clients include robotics (Footloose), fintech (Bankist), F&B (Ainmane), and more. (Bengaluru, IN)

MAKERS COMMERCE

My Mother Made This (2019–21)

A proprietory bootstrapped beta project to empower mompreneurs to promote and sell their hand-crafted products online. Interacted with over 70 makers and onboarded 500+ products, with a two degree impact of 200+ makers. Opened 3 in-store centres in BLR, IN – 2 centres at Woke Co-living, and 1 centre at Dhyaana Wellness centre. Organised the first ‘Coffee with Mothers’ event to promote mompreneurs.

Homby (2020–21)

A mobile app beta solution to enable neighbourhoods to interact and fend for each other through a buy-borrow-rent-barter system of hyper-local goods and services during COVID to cater to everyday necessities and quick access to resources.

EDTECH PLATFORM

Teacherist (2021)

An open platform to support educators access educational and training resources categorised by topics, gain assistance for classroom sessions and upskill programs. Tutors can create personalised lesson plans for K-12 students with an integrated AI tool. Additionally, explored using Web 3.0 emerging tech for the future of education.

ARTS & EDUCATION

Macmillan Education × UNICEF (2018)

Authored educational stories promoting the UNSDGs along with 60+ artworks for the original publication of My Earth Songs. The works are complied in 8 booklets for K–12 students and a comprehensive first edition book of songs composed by Grammy awarded artists with over a million copies of the first original editions printed in 2018 distributed across India. It is now published worldwide with several millions of additional copies in distribution. The project is supported by UNICEF and published by Macmillan Education.

ARTS & SCIENCE

Nature Electronics Journal Publication (2019)

Created a visual representation for University of Cambridge scientists research on the topic Spins go the distance in organic semiconductors, published on nature.com as a notable confluence of science and art.

DANCE

Nritarutya (2008–12)

Dancer – Indian Contemporary, Bharatanatyam and Folk art disciplines. Performed with the team for numerous cultural events.

Latin Dance India (2008–10)

Dancer – Performed and trained in Latin and Hip Hop dance styles with the Latin Dance India (LDI) founders and the dance team.

FESTIVALS & EVENTS

Step Up × LDI (2008–09)

Organised weekly dance socials and performances in collaboration with several events partners, dance organisations and independent dancers.

IHLF × LDI – India Hip Hop and Latin Festival (2009)

Organised the first of its kind dance festival bringing together Hip Hop and Latin dance styles in Bangalore, IN, with international artists and dancers across India conducting workshops and performances.

RAIF – Reign of Art India Fest (2009, 2012)

Arts and Culture festival project (POC) evaluated to promote art installations, fine arts, spoken word, poetry, book launches for debut artists and authors, in partnership with cultural and international IPs.

FITNESS

Yogic Warrior Workout (2016–17)

Inspired by the traditions of Yogasanas, martial arts, classical dance arts, and rhythmic beats, I created a fusion for an intensive body-mind conditioning guided by the gurus at KalariYogi Bangalore, IN (as their former student of Yoga and Kalari). Instructed at Fit District and Tribe Fitness centres, both taken over by Cult Fit.

Cult Fit (2017)

Co-created the foundational master workout for ‘Prowl’ with Shwetambari Shetty, a HIIT fitness regime incorporating dance and martial arts, launched in 2018 (opted-out as a master trainer). The classes are offered to millions of Cult Fit members across India and overseas.

Choreographed and trained students and members for dance, fitness, and sports events. Expertise focused on fusion of classical, contemporary, and high intensity moves drawn from Yoga, Bharatanatyam, Martial Arts, Kalaripayattu, Inline skates/ Roller blades etc.