FOUNDER, AANND

WORK ECOSYSTEMS

Research, Analytics, Media, Tech, Arts, Literature, Education, Culture, Fitness, and Startups.

SINCE 2007 • UK, US, IN

  • 2007: LUMS × Microsoft – Industry and Tech Product-Market Research for UK Gov and e-Envoy, on IT infrastructure for public accounting and B2G shared services, and D2C industry solutions for RMS and e-commerce. (Lancaster and Reading, UK)
  • 2008–09: Oracle – B2B – ISV and OEM Channel partner consultant for the US region. Led the SaaS for ISV campaign to enable them to transition to On Demand. Awarded the Oracle Hall of Fame, MVP, and Annual Superstar’09. (Bengaluru, IN)
  • 2010–14: Fidelity Investments – Founding member of Web2.0 research and analytics team as the first senior analyst for data and media, setting up the new Web 2.0 vertical. (Bengaluru, IN; and Boston, Smithfield and Raleigh, US)
  • 2018: Macmillan Ed. × UNICEF × Grammy awarded artists – Authored educational stories and created 60+ artworks for the original publication of My Earth Songs based on the UNSDGs. The work was complied in 8 booklets and a comprehensive first edition book of songs for K-12 students. Over a million copies were first published in India in 2018, leading to worldwide publication with several millions of additional copies in distribution.
  • 2019: Nature Electronics journal publication – Created a visual representation for University of Cambridge scientists’ research, published on nature.com as a notable confluence of science and art.
  • 2016: Founded the Yogic Warrior workout – A body-mind conditioning workout infusing forms of Yogasanas, martial arts, dance, and rhythmic beats. Coached at Fit District and Tribe Fitness (Bengaluru, IN).
  • 2017: Prowl by Cult Fit – Co-created an introductory master workout incorporating dance and martial arts as a HIIT fitness regime with the Cult team, launched in 2018 with classes conducted across India.
  • 2008: Nritarutya – Indian contemporary, classical, and folk dancer (Bengaluru, IN).
  • 2008: Latin Dance India – Latin styles and HipHop dancer. Organised IHLF’09 dance festival and Step Up dance socials with LDI founders (Bengaluru, IN).
  • 2014+: Ventures in highland gourmet tea trades, Native Hill, and bespoke couture and handicrafts, The Yarn Closet, now under Auve Gava. (Ooty, IN)
  • 2014+: Startup Ecosystem – Bootstrapped tech platforms, beta projects, and IPs. Served as Co-Founder, COO, Consultant for Web 2.0 social and mobile apps, Web 3.0, VR, and AI Interactive solutions (Bengaluru, IN).